Who we are

How Ego Secret™ San Marino was born

Ego Secret™ was born from a concrete and personal need: to create objects that were truly in tune with the rhythm and needs of contemporary life, without ever sacrificing elegance, quality and identity.

It all began in a small studio in northern Italy, where a young designer—tired of beautiful but impractical bags—decided to design a model that was exactly how she wanted it: essential, well-proportioned, with real, long-lasting materials, capable of telling a story.

That first prototype, handmade with Italian leather, began to spark interest among friends and acquaintances. But what really made the difference was the constant dialogue with customers: women and men who shared their daily lives, their needs, and even their frustrations with accessories that seemed designed for someone else.

This is how Ego Secret™ was born, a brand where each model takes shape from a concrete idea and is handcrafted, one by one, as it was done in the past. We don't follow trends: we listen to people.

The name itself — Ego Secret™ — reflects this vision: a balance between personal taste ( ego ) and the discovery of a detail that speaks about you, even without telling anyone ( secret ).

Today, each of our bags is the fruit of that process: imagined starting from your stories, crafted by expert hands, designed to last.